In a recent report from Blue Cross Blue Shield, The Health of America Report® titled The Health of Millennials, the healthcare giant discovered some startling statistics that may have a significant influence on the future of your organization. For example, BCBS found that one third of Millennials have health conditions that directly impact their day-to-day lives, namely behavioral health issues such as depression, hyperactivity, and Type II Diabetes. Today’s Millennials are less healthy than Gen Xers were at the same age, and by 2021 they will make up 50% of our workforce.1
This generation values different aspects of a benefits package than generations before them. Wellness programs featuring incentives and reimbursements for fitness and mindfulness, healthy eating solutions, flexible schedules, and a focus on work/life balance are crucial in attracting and retaining Millennials. In the focus sessions that were conducted for this report, participants stated that “[E]mployers who offer good health benefits and wellness programs are viewed as being invested in and caring for their employees.”1
The Millennial population is infamous for not being able to commit to things- we’re getting married later in life, renting more homes than buying, having less children, and leasing more cars than any other generation. It makes sense then that 37% of this generation do not have a Primary Care Physician and rely on digital healthcare options and urgent care for the convenience.2
Now that we know a little more about Millennial heath and preferences, what can an organization do to support them?