You don’t have to be a traditional gym-goer to understand. If you’ve ever browsed Instagram or Facebook, read any lifestyle magazines or blogs, or gone down a YouTube rabbit hole you’ve likely seen fitness advertisements making blanket claims like “Get Six-Pack Abs in 30 Days” or “Follow My 4-Week Program to a Leaner You!”
By dipping your toes even ever-so-slightly into the fitness pond, you’re bound to encounter a few certainties: overwhelming and contradictory information, bro-science, “influencers,” powders, pills and supplements, and transformation photos. At the end of the day, fitness is a business just like any other. And with any business, it can be difficult to determine who has your best interest at heart versus who wants to make a quick buck by preying on your desires.
There are lessons to be learned from these fitness fiascos, but they don’t only apply to fitness. In your own relationships, consider what drives your actions and motivations as you interact with others.
If you’ve never had these types of experiences with your counterparts, it may be time to revisit your process. In a world of 6-minute abs and brand ambassadors, be a thought leader.