HUSK Blog

Why Discounts Alone Don’t Engage Employees

Why Discounts Alone Don’t Engage Employees

We all know someone who’s joined a discount gym. “It’s only $10 per month,” they said. “What have I got to lose?” If this model is proof of anything, it’s that the enticement of a discount isn’t a behavior modifier. Sure, when there are health and fitness clubs in the world charging up to $200 monthly, getting access to cardio and strength equipment for just an Alexander Hamilton seems like a no-brainer. So why aren’t you going?